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Everything listed under: Marketing

  • The 5 P’s of Print Design

    Curb Appeal Brings Clients Home: The 5 P’s of Print Design. Print design is the curb appeal of your business and as industry standards continue to advance with technology, every element of copy produced by your business needs to allow the audience to see themselves there. Give your print design personality. Representing your business’s “personality” and values in all that you print is essential to mainstreaming all of your logos, products and marketing. People o...  Read More...

  • What to Feed Your Audience in 2017

    People are Eating This Up and Coming Back for SecondsIf you were to ask modern-day marketers how they divvy up their time, many would say content takes a huge chunk out of their day. Content, in all forms, is increasingly important for companies. It's how companies build an audience, gain leads that convert to sales and build brand enthusiasts.   Read More...

  • Now is the Time to Fall Into a New Marketing Plan

    It’s Not Too Late to Increase Your Marketing NumbersHere it is, the end of the third quarter and you’re headed to your company’s marketing meeting with a less than stellar report. You know the numbers aren’t where your boss wants them to be or where you need them to be to prove the importance of your contributions to the company.There will be questions; lots of questions. He’ll most likely want to know why so much of the marketing budget is being spent on the website, instead of other avenues, a...  Read More...

  • How to Get the Most Bang for Your Marketing Buck

    In order to be successful, every company needs to advertise or market the products and services it offers to consumers. But it’s not enough to just throw some postcards in the mail occasionally or drop a group email every now and then, you need a plan and a budget to devote to the cause. Many businesses have separate marketing departments with multiple employees to cover their needs, while smaller companies tend to integrate it into an existing position or farm it out to a professional.   Read More...

  • 6 Graphic Design Trends That Will Skyrocket Your Brand's Success

    Graphic Design Trends Your Company Should Be UsingThe design industry is larger than life and dictates what we see basically everywhere we look. Everything from your living room couch to the clothes on your back is influenced by the rules of design and aesthetics. And graphic design plays a huge role in the world, driving the web design trends we see and rely on every day.   Read More...

  • One Thing to Do If You Want to be Taken Seriously

    It’s true that since we are humans, we are naturally visual beings. We love to cast our eyes on beautiful things and the saying, “you gotta see it to believe it,” is ingrained with our everyday lives.As babies, we’re amazed by everything we see and as we grow, we satisfy our visual desires with cartoons, picture books and videos. Remember Show and Tell in kindergarten?   Read More...

  • And the Award for Trendiest Marketing Medium Goes to...

    With so many uncertainties in life, it's refreshing to know there's one thing we can always count on--print mail. Maybe not every day, but most days it'll be there in the mailbox with bright colors and flashy images, provoking us to pay attention to it. It could be a sale flyer for a furniture store or a monthly newsletter from the nearest hospital; regardless, it’s there for a purpose.   Read More...

  • Hitting it Out of the Park with America's New Favorite Pastime

    Move over baseball, America has a new favorite pastime and it doesn’t involve any peanuts or cracker jacks; all that’s needed for our new love is internet access and a capable device. So...what is it? What could people possibly love more than baseball?   Read More...

  • Periscope is the Next Best Thing to Teleportation

    Would you agree that watching a football game on television is a different experience than actually going to a game? Chances are, a lot of you would. Good, bad or indifferent, we know most events are best experienced live and in-person.   Read More...

  • How Traveling Can Improve Your Business

    “One’s destination is never a place, but a new way of seeing things.” Henry MillerI have done a lot of traveling in my journey through life and I have found that you can learn more about yourself and your business through your traveling experiences than in the comfort of your home base. No matter your destination, you encounter many businesses and services along the way that can show you where your own company’s strengths and weaknesses are and where you need to make impr...  Read More...

  • Video blog answering the question - Is print marketing dead in 2015?

      There has been a rumor going around that digital media will eventually eliminate print once and for all, and I can see how this got started. People are spending more and more time in front of screens, so advertisers respond by throwing marketing money at digital and mobile ads. And while this is effective for many audiences, it might be too soon to give up on print completely.  Read More...

  • 5 Tips to Selecting Highly Effective Keywords for SEO

      Although many factors, such as mobile friendly design, come into play in regards to trying to draw traffic to your site the most important thing is content. Content marketing is becoming more and more important to drawing in a customer base and keeping it. Engaging content that is both relevant and interesting will keep your clients visiting your page and help you bring in more clients.  Read More...