Imagine you're driving down the highway and you see two Golden Arches ahead in the distance. Would you even have to think about their significance? Unless you literally live under a rock, seeing two Golden Arches instantly brings one thing to mind--McDonald's. This logo has been around as long as anyone can remember and is so recognizable, it has become synonymous with American culture. Although it represents different things for different people; for a lot of us, it brings back nostalgic memories of simpler times with Happy Meals and birthday parties on the playground. Now that's a powerful logo.
And it didn't happen by chance; the McDonald's logo, like all logos, contains many elements that all work together to make it successful. From size to color and font, every detail is specifically designed to be the face of the company and their brand.
Your logo should be designed the same way. Spending the time to carefully consider a branding image is one of the best decisions you can make and has the potential to skyrocket your brand’s awareness. If you're looking for ways to make your company a staple in the mind of every man, woman and child, here are some myheartcreative-approved tips to powerful logo design:
Keep It Simple
Less is always more when it comes to logo design. A logo should be memorable and in order for it to be memorable, it needs to be easy to recognize, i.e. simple. Think about the Nike logo; one swoosh...how simple is that? That's all their logo consists of and yet they're one of the largest shoe manufacturers in the world, recognized by virtually everyone.
When designing your company’s logo, keep it simple by limiting the amount of elements included. A few clean lines or a custom font in a carefully-chosen color scheme is all that's needed to set your logo apart. You're looking for a branding image, not necessarily an art masterpiece. Busy, complicated logos are vulnerable to confusion and misinterpretation, which makes them generally less remembered and recognized.
Make it Relevant
It’s important to choose a design that’s industry relevant and makes sense for your company. For example, a lumber yard probably wouldn't have a fleur de lis as their logo, simply because it has nothing to do with their business. Sure, it would look nice, but it wouldn’t convey the company’s message and would most likely end up confusing people, making them less likely to use their services. A logo should be a true representation of your company so when people see it, they get an instant idea of what you're all about.
For example, let’s take a closer look at the myheartcreative logo: a heart inside a hexagon is visually simple, but contains so much meaning. The hexagon is a familiar shape that represents the main five parts of our company, while the heart represents part of our company name, the love that drives our creativity and the true purpose behind our work. We hope that when people see our logo, they know our hearts are in every detail.
Make It Cohesive
Cohesiveness is a big must. Your logo should be everywhere your business is represented, whether in print or digital format. Even the tiniest ad or quickest social media post needs to contain your logo in order to build trust and recognition for your brand.
Logos should also be scalable or easy to use in any format. There are endless ways to market your company and your logo will need to be on everything, so it must be possible to take it from letterhead to t-shirts and other promotional items, without compromising the design. In other words, it should look the same on an ink pen as it does on a billboard.
Seek Professional Help
When it comes to something as important as your logo, it’s always a good idea to get help from the pro’s. An experienced design team knows all the elements and how they need to work together to achieve a well-performing representation of your company.
Let myheartcreative, an Oklahoma web design company, tackle your logo design. Our team is comprised of makers and thinkers, living out our core values daily: always do what’s right, do more with less, have a craftsman’s attitude and deliver unmatched service; never letting it slide. We’ll invest the time to get to know what your company is all about and pursue your logo needs with the same gusto it took to build our studio.
We love what we do and it shows. Check out some of our recent logo designs. Contact myheartcreative today to get started on one of the most important investments your company will ever make.
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Posted on Fri, May 6, 2016
by Jordan Romero filed under