Your design is your company calling card.
Design shows others your quality of work, your skill level, as well as the kind of products and services you offer. Read what
myheartcreative experts have to say about why design matters so much to us… and
to our clients.
Best Foot Forward
When meeting someone new for the first time, we all try to put our best foot forward. The world-wide-web has changed the way we all interact and engage with one another. Your company website, marketing, and design should be your proverbial “Sunday best”. A potential customer can make an instant decision about your company’s professionalism and connection to the work. If you take care of the outward appearance of your business through design, there is more trust that you are taking care of what cannot be seen.
Your first introduction should be congruent with the message you send throughout the entirety of the relationship. This introduction relays your professionalism, creativity, quality, influence, love of the process and “personality".
Design = Non-Verbal Communication
When you represent your company with design, you display your passion for excelling at anything and everything your organization works toward. At
myheartcreative, we strive to put our best foot forward and quite literally put ourselves in our clients’ shoes to create designs that reflect who they are and what they stand for.
Brand Recognition: Look, Feel, and Function
YES! So many great companies have shown us that a recognizable brand and uniformity throughout design allows your audience to build a relationship with you based on your products and services, and also with reliability and consistency.
The look definitely matters, and so does the FEEL.
Steve Jobs said, “Design is not just what it looks like and feels like. Design is how it works.”
We design to engage human attention with research, enjoyment, creativity, and aesthetics. Human brains LOVE fun and art, and a well-designed website can trigger emotions, new thoughts, and build a relationship between your company and your customers.
Design is a communication tool and one of the most important tools for any organization because it is the voice of the business to the outside world. Design helps communicate what a business is about and why it is relevant to the consumer. Design communicates these points through
visual hierarchy, color, etc.
Consistency Builds Trust
The consistency of brand recognition builds trust! Design can never be an afterthought. The brands we all know and love utilize consistency in their branding messages to reaffirm the connection with their audience and their mission!
Design Prioritizes. Almost every business wants their customers to know why they're the best choice, which more often than not results in a laundry list of reasons that no one wants to read (distractions and short attention spans). People tend to have a limited capacity of how much new information they can process/retain in any given time, so when a consumer has a choice between two companies, they are going to go with the option that is easiest to understand. This is really similar to the term "user-friendly," but even that concept/term is rooted in design principles.
Design Is a Strategy Gauge
In a world that is full of distractions and competing businesses,
design is used to "gauge the temperature" of a certain market. For example, if our client owns an ice cream business and all of their competitors use pastel and vivid colors in their marketing campaigns, maybe we advise our client to use deep gem-toned colors as a way to visually stand out. Design can be a loud voice or a soft whisper depending on the context and the "temperature" of the market.
Design is malleable just like a business's needs.
Great design is concept-driven and content-driven, so communication is #1! People visit websites looking for solutions, products, or services for problems that they cannot handle. The exchange of valuable information is the driving force behind design and websites in general. A well thought out and intentional design will help clearly communicate your messages and organize the information in a clear hierarchy.
If everyone screams loudly, nothing is heard. For example, this is why in typography alone there are so many tools to break up information (headings, subheadings, bullets, paragraphs, columns, bold text, etc.) and in
design itself, we use design elements to guide people through communication:
- empty space
Design offers clarity that is not offered elsewhere. The design team at
myheartcreative, compiled this list to answer “Why does design even matter?” We are anxious to show you how your design matters to us and how you can gain maximum results from a well thought out design process! We look forward to working with you!
Posted on Mon, October 15, 2018
by Editorial Team filed under