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Leveraging Google My Business

As a savvy business owner with an eye on SEO, you already know that Google My Business is a lifeline for information. You might not know that Google is slowly rolling out a new report that explains how local customers use Google Maps and the search engine to discover your company.

Queries Used to Find Your Business Report

The “queries used to find your business” is a boost for local businesses. This new report details favorite user queries that found your site and how many users chose these searches. You can set the report for specific dates to monitor the latest information

Example:

Someone who types in “family restaurant” in Google Maps will be directed to local restaurants that are known to be family friendly. If this is your niche, you want to be at the top of that list. If it is fine dining, you probably want to make adjustments to your website and marketing, or you could embrace your new target audience.

Subjective Attributes

The Insight section of Google My Business is also providing a “What your business is known for” report. The information explains different subjective attributes that customers use to describe your company and which ones have the greatest impact.

Google My Business - SEO Services

Example:

Someone might describe a family restaurant as “great for kids”. If this is in the top two, then you know which need you are fulfilling for your customers.

Understanding how people find you and how customers describe you is valuable information that you can use to improve your SEO.

How to Use This Information

These two reports benefit your company in two different ways.

  • They allow you to better understand your market and what your audience is looking for when they search for you.
  • You can target your keywords based on what clients and customers find important.

Of course, these Google My Business Reports are just the tip of the iceberg when it comes to maximizing SEO. With established SEO strategies,  myheartcreative is here to help you make the most of your website with our Oklahoma SEO Services.

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