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Louisiana's 1st Choice Auto Auction

Designing a website and trade magazine advertisement for a Louisiana auto auction.

Background

Louisiana's 1st Choice Auto Auction's first car crossed the block in May of 2002. LAFCAA prides themselves on top quality service and an exceptional auction environment for their employees and customers. LAFCAA hired myheartcreative with the tasks to redesign their website and to begin work on improving their various marketing materials.

Work

The goals for the website included creating a more visually engaging design focused around the outstanding people of LAFCAA, better organization of key information for customers, and behind the scenes - integrating our content management system that would provide LAFCAA a more viable way to edit content. Their website includes a quick login to their AuctionPipeline customer page, blog, and customer feedback form.

We also designed their article and ad combination layout for the trade publication Used Car News. The ad highlighted their drive to create an auction experience above the rest and how they have been delivering that experience faithfully year after year! We're proud to have partnered with such a reputable company to create these bold, engaging, and people focused designs.

 

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