Secret SEO Weapon: Customer Engagement
Every rational business owner and employee understands that a company does not exist without its customers. Businesses that do not address concerns swiftly and and appropriately will suffer the consequences. While the customers might not always be right, never underestimate the power of their feedback. While any neglect of your customer relationships can have far-reaching repercussions for your business — positive experiences are priceless.
You already know that developing relationships with your customer base is essential for long-term growth and success. This relationship, however, needs to cross over from the physical to the digital world to remain effective. Shoppers do not typically share their experiences with your company in person. Many people present their concerns and feedback online, using social media and review sites. The savvy entrepreneur will monitor these platforms and quickly respond to any concerns or complaints. Failure to do so is dangerous to the health of your organization. A recent study revealed that 29 percent of consumers are more likely to leave companies if they feel like they are being neglected on social media. Engaging people and building trust will take your brand to the next level. Besides, no one wants to go viral for the wrong reason. Just think consider the number of negative news stories you see about airlines lately.
Customer complaints online will obviously damage a business’s reputation. Did you know, however, that it can also affect your local and paid search rankings? No matter how well you use your keywords, poor reviews will be your undoing. Think about all of the ways you can review companies online. Statistically, the number of stars on a review correlate directly with an organization’s paid search conversion rate. Companies with reviews that average 3.31 stars will have a conversion rate of 10.42 percent. That conversion rate goes up to 12.83 percent when that average is 4.5 or greater.
Given all of the ways that customers are able to communicate and leave reviews, it can be difficult to keep track of all of the reviews concerning your company. Fortunately, there are widgets available to help you monitor your online reputation and improve the way that people view you and your business.
If you are not monitoring your customer reviews, now is the time to begin. If you feel overwhelmed and need some help, myheartcreative is here for you. Our team works tirelessly to be the leading web design company in Oklahoma. We are skilled in SEO, social media, and managing customer reviews.
Let us help you improve your reviews along with your SEO ranking.
Reviews can boost the bottom line of your business.
If you are not focusing on reviews, now is the time to do so.
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Posted on Thu, June 14, 2018
by April Paris filed under