Small Images with a Big Impact
Logos from Scratch
myheartcreative loves making full-custom Oklahoma logo designs. Clients often have a vision of what they want their logos to be, but they lack the skills to make their vision reality. In this scenario, we meet with clients to discover the vision they have for their organization and how to bring the spirit of their company to life. Here is the process:
- Sketch ideas
- Create digital black and white design file choices
- Present digital black and white design file choices
- Make revisions if necessary
- Provide color options for chosen design
- Finalize colors and package logo file, include vector
For more information about the custom logo design process, check out Amy’s video.
There are times, however, when small changes to a logo are all that is necessary. These seemingly minor alterations have a massive visual impact. For example, we brought the icon down into the triangle shape making the graphic feel less UFO like and clearly communicates - survey stand - in a profile view. We also tweaked the triangle shapes giving the logo a more dynamic look with varying sizes and movement. The typography was refined and the overall layout was improved.
When companies want a three-dimensional look to their logos, it is easy to overlook the small details. In the original file, the shapes and angles of the blocks are off, and the points do not always meet. Additionally, the gaps between the blocks are not even.
By creating uniformity in angles, shapes, and spacing, the result is a clean, polished look that makes a world of difference. We also created a logo design option and file that will work in a one color version making this logo extremely flexible and useful in different applications.
As an Oklahoma Web Design company we have had the pleasure of designing hundreds of logos and websites for companies both big and small. If your organization needs a full-custom logo design, or if your existing logo needs an update, we would love to work with you. Contact us if you have any questions about your logos, websites, design, or photography.
Posted on Tue, April 16, 2019
by myheartcreative Team filed under