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The Art of Graphic Design

graph·ic de·sign
ˈɡrafik dəˈzīn,dēˈzīn/
noun
the art or skill of combining text and pictures

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If we take away the text and/or the content creation from the definition above, we shift our focus to the pictures/imagery element of graphic design. Often times it is the story that an audience connects with, though graphic design itself can and should be able to tell a story as well. So, if a picture is worth a thousand words, just imagine how many words an effectively designed campaign could be worth! People have many ways of non-verbal communication, so let’s call this the non-verbal element of identity design work. There are countless methods of non-verbal communication that are always at play. Are you sending the right signals?

Here are 3 ways to streamline your non-verbal communication to send straightforward messages!

1. Eye contact aka Personal connection – 

When someone is able to maintain good eye contact, they are establishing a strong personal connection. It is the same in the field of design work. It is a challenge to compel your audience to action. The task is easier to accomplish when a reader feels moved by the message and/or design. When your audience is able to connect emotionally, spiritually, and intellectually to your work we are creating an environment for open communication. Colors play a significant role in moods, emotions and creative thought processes and can be used to connect your audience. Logos, branding and layout can build your wordless storylines that bridge the gap between your reader and your message. 


2. Body Language aka Identity Design – 

You can tell so much about a person by their body language, the same goes for the theme of your design work. Sometimes people know all the right words, but they still struggle to send the right message. Other times we have little to say and let our body language speak for us. All roads must lead home. Incorporating a unified identity design theme throughout your graphic design campaign will not only allow your audience to associate each element with your concept, but it will provide a cohesive flow to your work story. Essentially, theme should operate like proverbial rose colored glasses through which your reader views the entirety of your message. Your audience shouldn’t be distracted by the design work but it should function alongside any content to convey the same message. Ensuring a mobile friendly design is a large element of theme as well.

3. Facial Expression aka Photography -  

There are countless examples of blocked communication due to facial expression and incongruent messages. While everyone has a high resolution capable camera in their back pocket these days, that doesn’t mean everyone is communicating their message appropriately. The photo database available is enormous and selectivity is essential for success. Authentic, original, artistic photography will engage and capture your audiences and allow them to build a relationship with your brand. Photographs that evoke feelings and thoughts that are unified with your message can be tricky as well. Focus groups can assist with evaluating which imagery stirs up which emotion you’re trying to reach.

Focusing on your non-verbal communication will only make you a better communicator and allow your audience to engage fully! Never underestimate the power of non-verbal communication in your graphic design work.

myheartcreative brings the personal touch to each Oklahoma website design. The innovative team works tirelessly to unify the message their client is trying to send. Utilizing non-verbal communication reinforces all content writing while establishing a connection between reader and graphic design. See our work