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What Is Google Analytics?

In many of our meetings, whether the topic is design or SEO, our clients ask about Google Analytics. We always encourage people to stay informed about the online presence and keep their businesses moving forward with this invaluable tool.

As an Oklahoma web design company, we understand that analytics are essential for understanding a website’s performance and which pages draw the most traffic and keep visitors interested in what an organization has to offer.

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Reports and Dashboards

Google Analytics creates different reports based on the data it collects from your website. Dashboards give you an overview of the various reports at a glance. You can even customize your dashboard to include specific information such as:

  • The percentage of mobile views
  • The average duration of visits
  • Bounce rate
  • The percentage of new visitors
  • User behavior for a page
  • User demographics

By paying attention to your analytics you'll see where you are and how to direct your content in the future. Focus on what your market enjoys, and continue to make adjustments as you monitor the results. With our Oklahoma SEO services, for example, we create custom dashboards to monitor your specific keywords and provide quick stats to keep you informed of your progress at a glance. 

To learn more about Google Analytics and how to improve your SEO, reach out. We are ready if you need to establish a local Oklahoma or national SEO campaign.