If you are working with an Oklahoma design company, communicating with your designer will ensure the best results. Of course, sharing what you hope to see in a design, requires you to know a few details ahead of time. Here are three things to consider before meeting with a designer to discuss your logo.
Logo Design OKC:
1. Define Your Organization
Your logo design OKC is a mark that visually represents your company’s brand. As the foundation for all marketing, it must define the business in a unique and creative way. To be successful, your graphic designer must understand various aspects of your organization:
- If you are a start-up, what is your company name?
- What is your industry, and how are you unique?
- Who is your target audience? This is extremely important to define an effective look.
- What is your company slogan or tagline, or do you want one created for you?
If you do not know the answers to these questions, now is the time to find them. Your brand needs to attract customers, and this information is vital to creating something that will work well for your needs.
2. Determine What You Like
While your logo needs to draw customers to you, you should still enjoy looking at it. If you prefer simple designs, for example, you do not need an ornate logo that you dislike. An experienced Oklahoma design professional will be able to create something that you and your customers will find appealing. Here are some ways you can discover which types of logos you like:
- Create an inspiration board that includes fonts, colors, and images that appeal to you.
- Start looking at logos. Which logos do you like and dislike? Do you see a pattern?
- Define your personal aesthetic. Do you prefer minimalist designs, retro looks, nature themes, or a hand-drawn style?
Sharing this information with your designer will help them understand what you want for your brand.
3. Understand Expectations
Custom logo design OKC is a process. Something truly unique requires time. For example, a custom design is not likely to be finished in a week. Your designer will need to consider different options to present you with the best, so do not wait till the last minute to start working on your logo.
Along with time, you need to consider your budget. Your instinct might be to choose the least expensive option, but it could cost you more over time. We often meet with people who do not know their logo colors or have all of the files they need to work on different projects. Paying a little more and receiving a complete package and ongoing support is worth it.
At myheartcreative, we are known for creating custom logo designs. If you have any questions about our design process, or you would like to schedule a meeting, please reach out. Our team would be happy to help you lay a strong foundation for your company’s branding and marketing.