Clauren Ridge Case Study
Background
Clauren Ridge, a locally-owned winery and wedding venue, became a client of myheartcreative’s in 2022 for our website design and commercial photography services. In late 2023, they expressed interest in growing their online visibility through search engine optimization. Optimization began in December 2023, with the campaign’s first full month beginning in January 2024.
Strategies
Our SEO experts collaborated together to create and implement specific strategies to help Clauren Ridge grow:
- We researched Clauren Ridge’s audience to select relevant keywords.
- We performed various optimization strategies, both on and off the website.
- We crafted unique, valuable content to bolster their authority as a winery and wedding venue.
- We updated Clauren Ridge’s business information across several directories.
Results
(November 2023 – May 2025)
- Their average keyword position improved by 42 on SERPs
- Forecasted traffic increased by 1,300%, from 15 to 212
- In May 2025, 7 keywords ranked on page 1 of Google
November 2023
Prior to implementing SEO strategies, Clauren Ridge had minimal visibility on Google. The month before their SEO campaign began, Clauren Ridge reported:
- Average keyword position of 63
- 13% of keywords in the top 10 results
- Traffic forecast of 15
- 0 keywords in the top 3 positions on Google
May 2025
On and off-page optimization strategies and consistent content posting proved effective for Clauren Ridge’s search visibility. A year and a half after their campaign began, Clauren Ridge reported:
- Average keyword position of 21
- 47% of keywords in the top 10 results, a 262% increase
- Traffic forecast of 212
- 5 keywords in the top 3 positions on Google, with 7 in the top 10.
Outcomes
Clauren Ridge’s visibility increased throughout the life of their campaign. Throughout the length of the campaign thus far (January 2024 to May 2025), their website had:
- 302.5k impressions
- 87.7k views
- 26.1k engaged sessions
- An improvement of 42 positions on SERPs
- A 1,300% increase in their traffic forecast
Our team continues to create and implement SEO strategies to help Clauren Ridge further expand their digital presence, which is also supported by our social media marketing and retargeting efforts.