You cannot ignore images when it comes to digital marketing OKC. Using photos that are too small or too large will have a negative impact on your marketing. Images that are too small will stretch and become pixelated, while images that are too large will increase your load time online. Resizing and compressing images will address most problems with pictures.
What Is Resizing?
Your Oklahoma marketing images tell your audience who you are and what your organization does. Whether you are adding images to a website or creating an ad, you need to be sure that you are using the appropriate size. The size you need is the pixel width and height that will fill the space for the image. For example, you might have a header image that is 1920 x 1080 px. To replace the image, you would need to size the new photo using a photo editor to 1920 x 1080 px exactly.
If the image is smaller than you need, your CMS may try to stretch it to fit the space. In most cases, the picture will look unprofessional to your viewers and give them the wrong impression. Remember that you need to put your best foot forward online.
If you add a larger image than necessary, it may be possible to resize it in a CMS so that it looks like it fits well. However, you will have a larger than required media file taking up space. Over time, adding too many big images will start to decrease your load speed and hinder your SEO.
Compression and Oklahoma SEO:
A photo’s dimensions are not all that will slow down your website. The resolution and file size matter as well.
Always check the resolution of your images. The resolution refers to the level of detail that you see in a digital image. The higher the resolution, the greater the detail. So, an image that has a resolution of 300 ppi (pixels per inch) will show more detail than an image with 72 ppi. The more pixels you have, the slower your image will load, and a fast loading speed is a vital component of your Oklahoma SEO. Fortunately, low-resolution photos look great online, particularly when they are sized correctly.
Compression is a helpful tool for digital marketing OKC, particularly if you have an image-heavy site. There are different compression apps, but they all perform the same task. They maintain a picture’s dimensions and resolution while reducing the file’s size. An image that you sized may be 553KB and then compress to 80KB. Lowering the file size serves to maintain a fast load time, which benefits your SEO.
Designing, developing, and maintaining an SEO-friendly website is a strategic process. At myheartcreative, we strive to create websites that showcase each client’s brand. We also take care to ensure that it has the functionality necessary to be successful. If you have any questions about our Oklahoma marketing services, please feel free to reach out. We are here to help.