DonationPickup.org Case Study
Background
DonationPickup.org has been a client of myheartcreative’s for several years.. After redesigning their website in 2023, their team contacted us with an interest in growing their online presence with search engine optimization. The first full month of the campaign officially began in April 2024, with the optimization process beginning in March 2024.
Strategies
Our SEO experts collaborated and implemented various strategies to improve DonationPickup.org’s visibility on search engines:
- Strategic keyword research and selection
- On- and off-page optimization
- Consistent content creation
- Directory updates to reflect accurate business information
Results
(March 2024 – May 2025)
- In May 2025, 10 keywords ranked #1 on Google
- A 236% increase in impressions
- 155k total views, of which 61.8k were organic
March 2024
Before the first official month of their campaign, DonationPickup.org reported:
- 801 organic traffic sessions
- 39% search visibility
- 5 keywords ranking #1
- Average keyword position of 5
- 17.6k impressions
- Traffic forecast of 16,995
May 2025
In the most recent full month of their campaign, DonationPickup.org saw a significant increase in visibility and traffic, reporting:
- 1.5k organic traffic sessions, an 87% increase
- 100% search visibility
- 10 keywords ranking #1
- Average keyword position of 1
- 59.1k impressions, a 236% increase
- Traffic forecast of 67,404, a 297% increase
Outcomes
From April 2024 to May 2025, DonationPickup.org has continued to grow, with an outcome of:
- 488.8k impressions
- 155k total views, of which 61.8k were organic
- 30.9k engaged sessions
- 10.8k clicks
- Average engagement time of 1 minute and 11 seconds for organic users
With the addition of retargeting and social media campaigns, our team continues to implement SEO strategies to effectively help DonationPickup.org reach new audiences.