As a full-service design studio, we recognize how your website operates as part of your Oklahoma marketing. Failing to have a strong website lead generation strategy can cost sales even if you have a solid social media presence and rank on the first page of Google.
This is why we always recommend creating a user-friendly website before embarking on an Oklahoma SEO campaign. Here are a few common mistakes.
LEAKS IN YOUR DIGITAL MARKETING OKC:
1. YOU LACK E-COMMERCE
When people shop online, they like to make purchases easily. If you have a website with products, your customers may leave without buying if they have to take extra steps to place an order.
This is particularly true if you have to order by phone. While some people enjoy talking on the phone, most younger people do not. In fact, most millennials and Gen Z actively avoid using the phone. Being competitive requires adapting to your target audience. E-commerce is a great way to connect with consumers.
2. YOUR MESSAGE IS NOT COMPELLING
Suppose your Oklahoma SEO draws people to your website. What will they find? You need more than a list of services or products to attract your visitors. People want to understand what you do, who you are, and why they should choose your product or service.
To create trust and credibility, consumers need compelling information such as your story, customer reviews, case studies, video demonstrations, free audits, etc.
3. CONTACT IS DIFFICULT
Most people want to do business with someone who is accessible and willing to communicate. You want to collect lead information, but people will not go out of their way to give it to you. If the only way to reach you is hidden on your website, visitors may not take the time to look for it.
Even if you have a prominent contact page, be sure that the information is relevant to your audience. Can they easily find a storefront, complete a form, send an email, or make a call? It is always best to think from the perspective of the user.
4. THERE IS NO INCENTIVE TO STAY CONNECTED
Newsletters and social media are excellent digital marketing OKC tools when it comes to generating new leads. They can also easily connect to your website. However, people typically need an incentive if they are going to add more emails to their inboxes or follows on social media.
When it comes to newsletters, you need to do more than reach inboxes. You want people to open and read your content. A successful newsletter will not feel like spam; ensure that you always have a clear message. Consumers are more likely to subscribe and keep their subscriptions if your newsletters provide helpful information and incentives such as early access to special offers.
Social media may seem like an easy task, but you must manage and update it regularly. You can better connect with your target audience and generate interest in your business by sharing company news, product details, sales, and other pertinent information.
WEBSITES & OKLAHOMA MARKETING:
A custom, user-friendly website is an effective way of generating new leads. As seasoned professionals, we understand how every aspect of marketing ties back to your website. If you have any questions about our website and marketing services, please reach out.