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How Long Does It Take to Build Brand Awareness?

May 17, 2022 | Branding

Whether you have a business or nonprofit, brand awareness is key to your success. Digital marketing Dallas can help you expand knowledge of your brand, but how long does it take to build brand awareness? The answer varies for each organization, but here are a few things to keep in mind.

Phases to Building a Brand.

Phase One

Before you can even think about SEO marketing Dallas, you need the product, service, nonprofit, etc., to brand. Developing a new company can take anywhere from six months to two years. At this stage, you will:

  • Establish your idea.
  • Complete your market research to determine the feasibility of your vision and how to move forward.
  • Develop your idea.
  • Set your values.
  • Create goals and strategies, including a brand positioning statement that explains how you are different from the competition.

 

Phase Two

You should still wait on search engine marketing Dallas even after you have a solid concept and brand idea. At this point, it is time to design the different visual aspects of your company’s brand. This phase typically takes a month to a year.

Creating your brand’s aesthetic begins with logo design, which is the cornerstone for everything that follows. At this point, it is time to design the different visual aspects of your company’s brand can take months, depending on the projects at hand. Other branding materials include business cards, letterheads, envelopes, signs, etc. Of course, you cannot overlook your online presence when building your brand. Do not forget to create a website and social media accounts.

SEO Marketing Dallas

Once you have a digital presence, actively try to reach your target audience. Search engine optimization and SEO marketing Dallas is a great place to start, but you will need to establish a clear plan to enter the final phase of building your brand.

 

Phase Three

You need a clear search engine marketing Dallas campaign in the third phase. Phase three takes time to produce results and requires commitment. It typically takes a year to lay a strong foundation in this phase. Careful monitoring and adjusting are essential for a successful marketing campaign. Over time, sales, rankings, and clicks will tell you which techniques are successful and which ones need adapting. Once you build brand awareness, you still need to cultivate it carefully. Even large, established brands take advantage of marketing, social media, and SEO campaigns, but understand the importance of branding is so much more than the visuals and the ads.

Branding is how your audience feels about your company. This feeling should live and breathe through your values, what you say, what you do, what you say, and your business as a whole. The right branding company understands your business and takes careful measures to reflect the core of your brand with all they do, especially in advertising and communicating for your company.

Of course, some factors will influence how long it takes to build consumer awareness.

 

Factors that Affect Brand Awareness & Digital Marketing Dallas:

Industry & Competition

If you are in a saturated market or have competition from big-name brands, your message may take extra time to reach people. Even when it does, most consumers need multiple contacts before they act. Dr. Jeffrey Lant created the “Rule of Seven,” which states that consumers need seven interactions in a little over a year to make a purchase. Nothing is set in stone, but this is a good rule of thumb.

 

Resources

The resources a company has will also affect how long it takes to build brand awareness. Knowledge, budget, and time are all essential to growing a brand. Experience and knowledge of branding will ensure that you begin the process well and steadily move your brand awareness forward. Implementing this expertise takes time, but the results are worth it.

In the business world, everything comes down to the budget. Building awareness requires a financial investment; fortunately, there are strategies with a very high ROI. Working with a team that can take on the hard work for you will yield the best results.

Please reach out to us if you have any questions about branding. We would be happy to assist you in building brand awareness.

 

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