Is Long-Form Content Better for Oklahoma SEO?

Oct 3, 2022 | SEO

When it comes to Oklahoma SEO, there are many aspects to consider. The question of whether you benefit more from long-form content or short-form content is one that needs to be addressed in any SEO strategy.


Copywriting OKC and Word Counts:

So what are long-form and short-form content? Long-form content is anything that contains roughly 1,000 words or more. Short-form content is approximately 200 words. The brief text is effective because your audience can quickly digest the information presented. You will see both long-form and short-form content in digital marketing OKC. There are pros and cons to each, but which one is better for your SEO? The answer depends on what you are trying to communicate.


Long-Form Content

Most people online have a short attention span of about 20 seconds, so it is essential that you grab your visitors’ attention quickly. This fact seems to imply that long-term content is not suitable for SEO. However, long-term content often ranks higher than short-form content on Google for two reasons. It provides the opportunity to showcase your authority on a topic. Long-form content also allows you to use keywords strategically without stuffing them awkwardly into short passages.

While Long-form content can be good for your Oklahoma SEO, never forget that quality matters regardless of length. If you want people to read more than 200 words, your text must be well-written, easily scannable, and well-researched. A 750-word blog that communicates clearly is more likely to rank higher than an 8,000-word blog that fails to make sense. In short, long-form content is a commitment that demands quite a bit of time and energy.


Short-Form Content

Given the attention span of modern consumers, short-form content has a certain appeal. Also called snackable content, it is perfect for brief communications about services, products, or news. You should use this type of content whenever you need to get straight to the point. For example, most social media posts are types of short-term content.


Content and Digital Marketing OKC

When choosing between long-term and short-term content, it all depends on what you are trying to achieve. Are you attempting to explain the history of your industry? Long-form content would probably be a better choice because your audience will want to see detailed information, resource links, etc.

Are you offering a promotion? In this case, short-form content that quickly explains the parameters would probably work better for your needs. After all, no one wants to read 2,000 words about a company sale.

Whether you need short-form content or long-form content, having a professional on your side will make a world of difference. With professional copywriting OKC, someone else can complete the research and create the content, saving you valuable time. Additionally, a trained professional will be able to write content using the tone and voice they know will appeal to your target audience.

At myheartcreative, we provide content with SEO, website, and social media packages. If you have any questions about SEO Oklahoma or any of our other services, we would be happy to meet with you. Please reach out to start ranking higher and reaching new audiences.


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