NP2GO Case Study
Background
NP2GO has been a client of myheartcreative’s since 2021, starting when we refreshed their brand’s visual identity with a new logo and website. In 2022, the client reached out to begin an SEO campaign to increase their website traffic and expand their clientele for weight loss, mobile urgent care, and mobile IV therapy services.
Strategies
With the collaboration of our team, we successfully implemented and evolved several strategies that contributed to their growth:
- We carefully researched various keywords related to their services that users were searching for.
- We completed optimization updates to content on and off their website.
- We consistently wrote blogs and other content that showcased their authority on various topics related to IV therapy, weight loss, and more.
Results
(June 2022 – June 2023)
Featured
- Website views increased by more than 2,700%
- Engaged website sessions increased by more than 1,800%
- 6 keywords ranking on page 1
June 2022
Before their SEO campaign began, NP2GO had minimal traffic on their website. The month before we began implementing SEO strategies, NP2GO had:
- 1 keyword on the first page of Google results
- 3 keywords not found on Google results
- 375 engaged website sessions
- 867 website views
- 382 organic sessions
- 131 direct sessions
- 61 backlinks
June 2023
One year later, NP2GO saw tremendous growth as a result of our continuous work on their SEO. During June 2023, they had:
- 6 keywords on the first page of Google results
- All keywords found on Google results
- 7,261 engaged website sessions
- 24,378 website views
- 6,474 organic sessions
- 4,504 direct sessions
- 161 backlinks
Outcomes
The first year of NP2GO’s SEO campaign had exceptional results and growth. From the start of July 2022 through the end of June 2023, their website had a total of:
- 71,348 engaged website sessions
- 225k website views
- 75,664 organic sessions
- 41,528 direct sessions
- 161 backlinks
Continued Growth
(June 2022 – February 2024)
Featured
- Website views increased by more than 8,000%
- Organic sessions increased by 10,200%
- 8 keywords rank on page 1, 2 of which rank 1st
As of 2024, NP2GO continues to show excellent results and growth as a result of our SEO efforts. During their most recent month of SEO, February 2024, NP2GO had:
- 8 keywords on the first page of Google results
- 2 keywords as the #1 result on Google
- All keywords found on Google results
- 29,766 engaged sessions
- 71,080 website views
- 39,394 organic sessions
- 7,375 direct sessions
- 241 backlinks
With the positive outcomes from their SEO campaign, we anticipate NP2GO will continue to grow with our continually evolving strategies.