OGIC SEO Case Study

Background

In November 2020, the Oklahoma Grape Industry Council (OGIC) contacted myheartcreative about improving the reach of their website. Their goal was to establish better traffic and increase their organic rankings by reaching individuals in their two target audiences: consumers and those in the grape industry.

 

Goals and Strategies

Based on our conversations, we determined that SEO would be the most effective way to reach their audience. We implemented various strategies to meet OGIC’s goals.

  • We completed thorough research to determine the keywords their audiences were searching for.
  • We reviewed top-tier directories and other key sites to ensure that all their information was correct.
  • We created unique content to publish on notable industry websites.
  • We refreshed OGIC’s existing content and optimized the keywords on both onsite and offsite content.

 

Phase 1

Featured Results

November 2020 to October 2021

case study OGIC oct2021

 

  • 17 keywords ranked on the first page of the main search engines, which is an increase of 142%.
  • 5 keywords ranked first on Google, an increase of 500%.
  • Their website had 6,836 page views.

 

November 2020

Before their SEO campaign began, OGIC’s website had:

  • 0 impressions
  • 0 sessions
  • 0 page views
  • 7 keywords in the top 10
  • 0 keywords in the number one spot

October 2021

OGIC’s ranking increased month-over-month. In October 2021, the website had:

  • 4,667 impressions
  • 805 page views, with 545 being unique
  • 17 keywords in the top 10
  • 5 keywords in the number one spot

Phase 1 Outcomes

Since myheartcreative began partnering with OGIC to improve reach, their website traffic has increased significantly. From November 2020 to October 2021, OGIC’s website had:

  • 30,990 impressions
  • 3,953 sessions
  • 9,962 page views, of which 6,836 are unique
  • 889 clicks
  • 17 keywords in the top 10
  • 5 keywords in the number one spot

Phase 2

OGIC’s initial SEO campaign started in November 2020 and ran through mid-January 2022. During this time, their website experienced a significant boost in impressions, sessions, and clicks. Following this time, they took a break from their SEO campaign.

Because their website’s content was already optimized with popular keywords, their rankings remained fairly steady while their campaign was on pause; however, their impressions did not stay as consistent. OGIC resumed their SEO campaign with myheartcreative in August 2022 to introduce the organization to newer members of their target audiences.

SEO Hiatus

OGIC took a seven-month break from their SEO campaign at the beginning of 2022. For the first full month of this time (February 2022), their website had:

  • 26,809 impressions
  • 18 keywords in the top 10 of Google’s search results
  • 6 keywords in the number one spot

July 2022 was the final full month that the SEO campaign was paused. At this time, their website had:

  • 21,468 impressions
  • 17 keywords in the top 10 of the search results
  • 6 keywords in the number one spot

SEO Resumed

OGIC’s website has experienced steady growth since their SEO restarted. In the first full month of the resumed campaign (September 2022), they had:

  • 26,274 impressions
  • 18 keywords in the top 10 of Google’s search results
  • 5 keywords in the number one spot

March 2023 is the most recent full month of their resumed SEO campaign. During this time, OGIC’s website had:

  • 26,900 impressions
  • 21 keywords in the top 10 of the search results
  • 9 keywords in the number one spot

Phase 2 Outcomes

When comparing the results of March 2023 to July 2022

case study OGIC p2

  • The impressions increased to 26,900, an increase of just over 25%.
  • 21 keywords were in the first page of Google results, an increase of over 23%.
  • A total of 9 keywords are now in the number one spot.

As we monitor search engine trends and changes, research new keywords, and create original content, we expect OGIC to continue showing improvement.

 

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