The Process
We began working on this project by holding a discovery meeting to determine what the video needed to communicate and how. From here we developed our creative concept, which included:
- Creating storyboards
- Establishing the tone and message
- Creating the script
- Choosing the music
Of course, our team made revisions along the way. We shot the video for Balance Women’s Health at two different locations. Additionally, different Balance employees read the script for the voice overs. We then edited them together, so that each team member who participated could represent their brand with their own voice.
Versatile and Long-lasting
When all was said and done, we provided two different cuts of the video to Balance, and they made their final decision. They began by using the video on their Facebook and eventually chose to advertise with it, airing the piece as a commercial on different local stations. The practice now has two different locations, and their video still plays on the homepage of the Balance Women’s Health website.
The versatility of this video was established from the beginning. We worked together to create something timeless and straightforward that shared the brand in a new way. Keeping in mind that the video would be used in multiple mediums guided every decision we made.
If you need Oklahoma design services, the team at myheartcreative has the skill and expertise that will bring your vision to life. Contact us today with any questions you may have. We are always ready to help.
