OKPCA Case Study
Background
The Oklahoma Primary Care Association (OKPCA) has been a wonderful client of myheartcreative’s since 2018. They contacted us in late 2023 with an interest in growing their online presence through our search engine optimization services, aiming to connect more Oklahomans with affordable healthcare from health centers in their local communities. Our campaign officially began toward the beginning of 2024.
Strategies
Our team worked together to develop targeted strategies to increase OKPCA’s organic reach and connect with their audience.
- We conducted thorough research into keywords being searched by their audience.
- We implemented on-site and off-site optimization strategies.
- We created and published original content to showcase OKPCA’s expertise and engage users.
- We reviewed and (if necessary) updated essential business information, such as the organization’s name and phone number, across top-tier directories.
Results
(February 2024 – February 2025)
- 18,897 traffic sessions throughout the campaign
- Number of impressions increased by 277%
- 8 keywords ranking on page 1
February 2024
Optimization began in mid-February of 2024. During this month, OKPCA had:
- 5 keywords on page 1 of search results
- 3 keywords not found in Google results
- 9,657 impressions
- 476 organic sessions
February 2025
On-site optimization and consistent content sharing helped improve OKPCA’s traction online. In February 2025, OKPCA had:
- 8 keywords on page 1 of search results
- All keywords found in Google results
- 36,392 impressions
- 535 organic sessions
Outcomes
OKPCA saw success throughout the duration of their SEO campaign. From February 2024 to February 2025, their website had a total of:
- 273k impressions
- An average of 10,176 monthly visitors
- 18,897 total traffic sessions, including 6,900 organic sessions
- 57,513 website views
We’re proud to have supported OKPCA in expanding their digital reach and helping more Oklahomans access affordable healthcare.