Local SEO Services Case Study: Richburg Stone

Helping a Local Stone Supplier Grow Online

Richburg Stone is a well-established natural stone supplier based in Oklahoma City, providing quality materials to builders, designers, and property owners since 1932. In early 2020, the company recognized a need to increase its online visibility to better connect with its local target market. As such, they reached out to myheartcreative to begin a customized campaign using our results-driven local SEO services.

 

Why Local SEO Services Are Ideal for This Business

In industries like construction, landscaping, and design, most customer searches are highly location-based. To support efficient project timelines, potential clients are often looking for suppliers near their job sites—which means that showing up in local search results is essential. Local SEO was an ideal option for Richburg Stone as these efforts would increase its opportunities to connect with its local target market.

 

SEO Campaign Implementation and Goals

Our search engine optimization campaign officially launched in February 2020. The primary objectives of our local SEO services were to:

  • Improve organic search rankings. This would help Richburg Stone appear more prominently in local results and reach customers actively looking for their materials.
  • Drive qualified website traffic. We focused on bringing in users who were more likely to convert by targeting location-specific and industry-relevant search terms.
  • Increase user engagement and conversions. On-site optimization tactics were used to encourage visitors to stay on the site longer, guiding them toward meaningful actions.
  • Highlight their position as an industry leader. SEO efforts were also designed to reinforce brand authority by showcasing Richburg Stone’s expertise, history, and quality products.

 

Local SEO Services and Strategies

To meet these goals, our team implemented a tailored approach that combined on-site and off-site content strategies. These key efforts included:

  • Conducting in-depth keyword research based on Richburg Stone’s audience and industry.
  • Analyzing top local competitors to identify challenges and opportunities for growth.
  • Implementing on-page and off-page SEO techniques tied to high-value keywords and key phrases.
  • Reviewing and correcting business listings across major directories to ensure accuracy and consistency.
  • Creating and distributing off-page content to boost visibility on relevant industry platforms.

 

Initial Impact: February 2020 – July 2020

In the first six months of our local SEO services, Richburg Stone experienced measurable growth in both traffic and search performance, setting the stage for long-term positive results.

 

SEO marketing OKC

Featured:

  • Organic traffic sessions improved by 100%, going from under 500 sessions to 6,100.
  • There were 44 keywords on page one of the search results, a 33% increase compared to their original 33.
  • Their number of average visitors more than tripled, growing from 400 to over 1200 monthly visitors.

Additional growth was seen throughout these first six months of the campaign. For example:

  • The keyword “Oklahoma stone patio” was outside of the top 30 in February; in just six months, it ranked #2.
  • Session duration doubled, averaging 4:14—indicating stronger engagement with their content.
  • Clicks improved by 73%, totaling 3,752 user actions throughout the site.
  • Overall impressions reached 123,000, a 63% increase compared to the previous six-month period.

These early gains laid a strong foundation for continued long-term success.

 

Continued Growth: February 2024 – July 2024

Richburg Stone has continued to work with myheartcreative on a long-term SEO strategy. As search engine algorithms evolve, our team has adjusted our tactics, refreshed content plans, and refined keyword strategies to ensure continued performance.

These ongoing local SEO services have allowed Richburg Stone to experience consistent improvements in their search engine rankings, website traffic, and total conversions. As a result, the brand has maintained high visibility in a competitive industry, building trust with both new and returning customers.

 

Results of ongoing local SEO services

Featured:

  • 17.9k organic traffic sessions marked a 3,400% increase compared to pre-campaign performance.
  • Their keyword list was refined to 33, with 29 ranking in the top 10 and 17 holding the #1 position.
  • Their website had 19.2k active users, viewing over 50,000 pages during the 6-month period.

 

Ongoing Local SEO Services

As myheartcreative continues our marketing partnership with Richburg Stone, we anticipate that their digital reach will continue to grow. We are proud to have helped this trusted stone supplier connect with more of their customers through our local SEO services.

Our collaboration with this client continues to show what is possible when strategy, execution, and quality service combine. If you are ready to strengthen your online presence in support of your business goals, our team can help. Contact us or submit your SEO audit to get started.

FAQs

How long does local SEO take to show results?

Local SEO results may begin to appear within a few months, depending on competition, location, and the current state of the website. Ongoing optimization and consistent strategy usually lead to stronger, long-term improvements in rankings and traffic.

Is local SEO worth it for small and local businesses?

Yes, local SEO is especially valuable for small and local businesses because it helps them appear in searches from people actively looking for services nearby. This often leads to higher-quality traffic and more conversions compared to general marketing methods.

What does a local SEO service usually include?

Local SEO services often include keyword research, on-page optimization, Google Business Profile optimization, citation management, content creation, and performance tracking. These elements work together to improve visibility in local search results.

How do you measure the success of a local SEO campaign?

Success is commonly measured through improvements in local search rankings, organic traffic, keyword visibility, user engagement, and conversions such as calls or contact form submissions. Tracking these metrics helps evaluate long-term growth.

Can local SEO help my business compete with larger companies?

Local SEO allows smaller businesses to compete by targeting location-specific searches where relevance matters more than brand size. By focusing on local intent, businesses can reach customers who are ready to take action.