The Dos and Don’ts of Using Gradients in Logo Design OKC

Sep 29, 2022 | Logo design

Gradients were very popular in logo design OKC in the 1990s and early 2000s. The look fell out of favor for flat designs, but gradients have been making a comeback in recent years. Gradients can be successful in logo design. However, they need to be applied carefully to prevent an image from looking dated. When they are done well, gradients can give a unique element to your design. If you are considering using gradients in your logo, there are some dos and don’ts to consider before moving forward.


Gradients and Logo Design OKC:

Before we dive into how you use a gradient in Oklahoma design, let’s explore design gradients.


What Is a Gradient?

A gradient is basically a transition or blending of colors. You can blend similar colors such as red and pink for a soft change. You can also create a more striking contrast by using distinctly different colors, such as red and black.

Graphic Design OKC

How to Create a Logo with a Gradient:

1. Start Simple

Always begin with a solid graphic design OKC. At myheartcreative, we always create a solid one color logo because the gradient will not work for specific applications such as embroidery or some signage. Your logo must always look its best, which means it should be attractive without the gradient. A flat version of your logo will never let you down.


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2. Be Strategic

Do not add a gradient just because you can. For graphic design OKC to be effective, it needs to make sense as part of the brand and create meaning for the image. Gradients give a sense of depth, contrast, or movement, making them highly effective for many organizations. Always make sure that your gradient makes sense.


3. Be Subtle

Avoid a 90’s feel by not going overboard with the gradient. A gradient should make an impact without taking over the design. Slight linear gradients are effective. You can also create a reflective look that incorporates the gradient successfully into your logo.

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4. Consider Printing

There is no point having a logo design if it does not print well. Gradients can easily complicate printing. No one wants to print a banded image that looks like a striped version of the logo. A professional Oklahoma design team will know how to create and prepare files that work seamlessly for quality printing and other uses. Our clients receive instructions with every logo package to ensure that the correct file is used for each application of their logos and when a gradient is used they also receive alternative flat files for even more flexibility.


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Creating the Perfect Logo:

Your logo is the face of your company’s brand. Whether you want a logo with or without a gradient, it should be recognizable and tell people who you are at a glance. Hiring a professional with extensive experience in logo design will go a long way towards developing a brand that helps you stand out from the competition.

If you have any questions about logo design, graphic design, or any of our other services, please do not hesitate to reach out. Our team is ready to help you take your band to the next level.


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