Understanding Your Logo Files

Sep 29, 2021 | Logo design

A lot of time, hard work, and (of course) creativity goes into making a logo. Once you have your logo design OKC, it is essential to use it the right way. Utilizing incorrect file formats and sizes can make a high-quality design blurry or pixelated. To help your logo always look its best, it helps to understand more about logo files.

When packaging your logo, our team includes the files discussed in our latest live video and described below. Check out our latest live video to learn more.


Vector Files:

For print projects, the best logo file types are vector files. Our packaging includes AI, EPS, and PDF (we can also include SVG files).

.AI – 4.48

AI stands for Adobe Illustrator. Designers frequently use these quality files. The high levels of scalability make them perfect for many projects, including:

  • Print designs
  • Animations
  • Swag
  • Signage

.EPS – 5.58

EPS stands for Encapsulated PostScript. Vendors utilize these files for a variety of projects, such as:

  • Simple t-shirts
  • Logo-only swag printing
  • Embroidery files
  • Simple vehicle decals

EPS files are useful when projects are not designed by a graphic designer.

.PDF – 7.00

PDFs are Adobe Acrobat View Files. This versatile file type has some editing capabilities and is great for designers, clients, and vendors. Clients can use PDFs for internal uses, such as:

  • Documents
  • Presentations
  • Email Signatures

.SVG – 8.26

SVG stands for Scalable Vector Graphics. This file type is scalable and utilized by designers. We usually do not include this file in our packaging, but we can provide it by request.


Pixel or Raster Files:

For digital projects, the best logo file types are pixel or raster files. Our packaging includes JPG, PNG, and PSD files.

.JPG – 9.56

JPG stands for Joint Photographic Experts Group. This file type provides a close image match. Developers and clients use these on many online platforms. This universal file format is often used for:

  • Website graphics
  • Custom emails
  • Blogs
  • Social media posts

Our high-resolution JPG files can be optimized and compressed for different uses.

.PNG – 11.21

PNG stands for Portable Network Graphic. Developers and clients use this universal file format. These images have transparent backgrounds. When packaging files, we deliver PNGs in both high and low resolutions.

.PSD – 12.34

PSDs are Adobe Photoshop files. Both designers and clients use these files. We rarely create initial logos in Photoshop. However, it can be used to create secondary or alternative logos that include features like an image or texture.

We deliver high-resolution PSDs because many people have access to Photoshop. While this allows for quick integration, keep in mind that PSD files can become pixelated when scaled up or down.


Using your logo design OKC perfectly requires understanding the files.

When packaging your logo, we make sure that you will have the perfect file for any use. Of course, if you ever have any questions about which file type to use for a specific project, please get in touch. We are always happy to help your logo look its best.


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