First Step for Web Design in Oklahoma City:
To design the best website for your business, begin by considering these questions:
- What are my goals for my website?
- Who is my target audience?
- How will I grow my website’s traffic?
- How will I handle updates and maintenance?
Answering these can help you avoid many design mistakes.
What Are the Common OKC Web Design Mistakes?
Missing the Target
A website’s appearance will attract certain groups, so focus on designing your website to appeal to your target audience. All of your content, from the images to the blog posts, should be relevant to your business and your target audience. While your website will reach people beyond this group, that does not mean that you should try to cater to anyone who may see it. If you try to reach everyone, your website will become bland or muddled.
Not Considering SEO
A good design does more than keep users on your website. An SEO-focused design will draw in new users. When it comes to search engine optimization, strategic content writing is key. Old strategies, like keyword stuffing and overuse of link-offs, will quickly get your website penalized. To get the most out of your SEO-focused design:
- Incorporate various keyword lengths.
- Regularly post quality content.
- Encourage social media engagement.
One significant issue on many websites is the use of an ineffective call to action, or even lacking one entirely. When someone visits your website, the CTA will help them understand what to do, where to go, and how to feel. More simply, a good CTA encourages users to continue interacting with your website. These prompts need to be compelling and concise.
Keep in mind that people will not read a website the same way that they read a book. Website visitors quickly scan through content to find the most relevant information. Highlighting important content makes it more scannable, so make sure to include:
- Bullet points.
Whitespace is very powerful. People skim over large blocks of text, especially when other content is crowded around it. Whitespace adds some breathing room between content and splits up larger blocks of text to ensure that users can actually read your essential information.
Slow Loading Times
No one enjoys waiting on slow websites, so a good page speed is essential. When your website loads too slowly, you can not quickly provide information, and users may decide that it is not worth the wait. This factor will also affect your Oklahoma SEO. In addition to sending people away, a slow page loading speed will affect your search engine rankings, costing you future users.
Creating Your Website.
While these are all important in helping you reach your target audience and increasing the traffic to your website, there is much more to consider to design a quality website that helps you meet your goals. For example, you will still need to:
- Find the right balance of content and whitespace on each page.
- Choose the best fonts and images to utilize that fit your branding.
- Determine how you will handle website updates and maintenance.
Because of everything that goes into creating a quality website that appeals to your target audience, it always helps to work with experienced designers. Our team of creatives knows how to make a unique website for your business. Get in touch to begin.