digital marketing OKC

What Are the Latest Trends in Social Media Marketing 2021?

Digital marketing OKC is essential to the success of Oklahoma marketing campaigns. Social media plays an important role in marketing, and its influence will only grow as more people connect with companies online. Here are a few of the recent trends for 2020.

Organic Digital Marketing OKC Strategies:

Customer Reviews

According to Forbes, roughly 80 percent of people make purchases based on the social media recommendations of their friends. This data means that positive customer reviews and recommendations have a profound impact on a company’s bottom line. Increasing, improving, and showcasing customer reviews and recommendations is a natural Oklahoma marketing strategy.

Know Your Audience

The Forbes article also explains that a company’s social media influences their engagement purchasing decisions. If you know your customers well, you will create content that genuinely interests your target audience on platforms they use.

For example, stories are gaining popularity. Increasing the number of stories you create might seem like a great idea. Still, it will not be effective if you are not engaging with people on their preferred social media platforms.

Video

Video has been steadily gaining popularity with social media users. Live streams are particularly popular and an easy way to connect with your audience. Post videos and link them back to your website for the best results.

Oklahoma Marketing Strategies:

Organic marketing efforts on social media are necessary, but SEO, ads, and other digital marketing OKC services will take your marketing to the next level.

SEO and SEM

While you might not think of SEO as Oklahoma marketing, you cannot have a robust online presence without it. Search engine marketing, or SEM, takes the next step by paying for ads to appear when someone searches your chosen keywords. If you do decide to go with an SEM campaign, do not do so at the expense of your Oklahoma SEO.

Retargeting

Retargeting is a focused method of advertising that reaches people who are already interested in your products or services. Implementing this method of advertising will remind visitors to return to their shopping carts and share offers with anyone who regularly clicks on your website and social media. This focused marketing technique means that clicks are more likely to result in conversions.

Geofencing

You can use geofencing ad campaigns on various social media platforms, including Facebook and Instagram. Geofencing allows you to target specific audiences based on their demographics as well as location. This method of advertising works thanks to the wide use of smartphones, which determine if someone is in your established geo-boundary.

One of the significant advantages of advertising through social media is the ability to quickly assess the effectiveness of your strategies and make necessary adjustments for a better return on investment.

Of course, trends are constantly changing, and the ones listed here are not all-encompassing. Effective social media marketing requires constant observation, careful planning, and execution. It is a time-consuming process. If you need any help with digital marketing OKC, don’t hesitate to get in touch with our team. We would be pleased to assist you in finding the perfect solution for you.