What Are the Top Trends in Digital Marketing for 2021?

Digital marketing OKC and online marketing in Oklahoma are constantly changing. Success in online marketing requires careful planning. Here are a few things to keep in mind when looking at digital marketing, such as Oklahoma SEO.

Online Marketing in Oklahoma

Personalization

When digital marketing is personalized, people are much more likely to respond, according to Forbes. Personalize your marketing based on demographics, niche interests, purchasing history, or other factors that you can use to reach the perfect customer. Pay-per-click marketing is an excellent way to put personalization to good use.

Video

People are predicted to increase the consumption of online videos in 2021. By incorporating videos into your digital marketing OKC, you will reach people using the type of media they enjoy and are likely to connect with.

Visual Search

The ability to search images online is not new. However, it is gaining popularity as an online marketing tool, particularly if your audience is a younger demographic. Google even released an app that allows users to search by image rather than text.

Social Media Stories

Use your social media to its full potential. Millions of people look at Instagram stories on a daily basis. Stories are dominating social media, and they are an excellent way to produce content people enjoy. To get the full impact of social media stories, consider adding video to them.

Social Media Marketing

2020 saw a shift in social media. People were looking to connect, and some companies pushed advertising at the expense of engaging people where they are. In 2021, the two goals are:

  • Increase loyalty through social media experiences
  • Target the market carefully in any campaign for a successful ROI

Online Marketing in Oklahoma-myheartcreative

Content Marketing

When it comes to marketing, content still reigns. This year, look and user experience are essential. Naturally, the look of a website says a lot about a company. Additionally, pop-ups and ad panels often annoy users, causing them to leave a website faster than they typically would.

Webinars and videos are not leaving us anytime soon. When you consider your content, do not overlook the importance of this medium to connect with your clients and customers.

Interactive Content

Interactive content does not have to be complicated. It can be as simple as adding an infographic that highlights content in an exciting way. Another way to connect with your audience is through polls and quizzes. Quizzes are often popular on social media platforms.

Tried and true methods of social interaction that still work are e-commerce recommendations and giveaways. Both build brand loyalty and give customers another way to connect.

Geofencing

Geofencing is a way to reach your target audience through their location. People in your geo-boundary are the ones who see your advertisements. It is an excellent way to use your Google Ads effectively and engage with your audience.

These are just a few examples of current marketing trends. Of course, successful marketing requires a strong foundation such as a professional website and Oklahoma SEO. If you have any questions about online marketing in Oklahoma or beyond, please contact us. Our team will help you determine the best strategy for your company and improve your presence on the web.