If you step outside, you can smell it…spring is here! The cold, musty winter air has given way to sweet, warm winds, beckoning nature from hibernation. The tantalizing aroma of budding flowers and newly-trimmed grass is everywhere, awakening our senses and filling us with a spirit of renewal. Along with warm weather and amazing smells, spring also gives us the urge to clear our lives from clutter. We spend our weekends doing anything from scooping out the gutters on our homes to purging our wardrobes, all in an effort to simplify and start fresh. Out with the old and in with the new is the idea and the digital world is no exception.
In today’s fast-paced society, it’s easy to get bogged down with our to-do lists and let an outdated website slide, but this oversight can end up costing your company a lot of potential business. If clearing out your digital clutter isn’t a high priority year-round, spring is the perfect time to give it a good scrubbing. Not sure where to start? Here are a few myheartcreative-approved tips to spring-cleaning your website:
Polish Your Style
You wouldn’t start the fashion season with the same old wardrobe, so why show your digital audience a worn-out look? First impressions mean everything and if it’s been awhile since you’ve updated your website design, it could be costing you business. Spring is a great time to polish your style to ensure you’re putting your best foot forward. If you don’t have the time to commit to a total redesign, here are a few updates to consider:
- Increase visual appeal by switching up colors, graphics and fonts. Even the smallest font change is noticeable to the average viewer and using custom photos vs. stock images can give your website a more personal feel. Keep in mind, any aesthetic changes should be consistent with the company’s overall brand image.
- Freshen your content: news, blogs, bios, events; all of it. If you do nothing else, at least make sure your content is hot off the press, so it’s successfully driving traffic to your website. There are several things to keep in mind when dealing with content, which you can read more about here.
- Update social media links and third party tools–are you using the latest? Using outdated programs gives your site an antiquated feel and can send viewers running to your competition.
The best way to determine what to update is to see for yourself. While clicking through your site, ask yourself the following questions: Are the colors eye-catching? Are the fonts easy to read? Is the content new and relevant? Is the company’s message being relayed clearly? This will give you a first-hand perspective and allow you to make any necessary tweaks.Time spent updating your website is time well-spent, as it’s becoming increasingly important in the competitive digital marketing world.
Grease the Parts
There’s nothing worse than clicking on a link and getting an error message, right? It’s enough to send the average viewer on to the next website. This is not something you want to risk losing business over, so make sure to carve out a little cleaning time to “grease the parts” or check the functionality of your site. You’ll want to verify the following:
- All links work correctly
- Forms function properly
- Comments are enabled
- Posts share properly and with the correct images
- Pages load quickly
- Site design is mobile-friendly and responsive
Time is of the essence for everyone, so you want to make sure your site is providing viewers with a seamless experience. Having to wait for pages to load or not being able to view your site from their mobile device is not the impression you want to make.You can have a great design, but if the viewing experience is flawed, even the most appealing site will lose traffic.
Scrub the Numbers
Arguably the most important part of sprucing up your website is to pour over your analytical reports and those of your competitors. Spend time getting to know statistics like how much time viewers spend on each page, what they click on and how many views convert into sales. Keeping a close eye on social media stats is also vital as they allow you to gauge the effectiveness of your activity and your overall marketing plan. Being able to see what’s working (and what isn’t) for you and your competition gives you the opportunity to make adjustments or change your course of action. It’s a must to stay on top of this information, so running periodic reports should be a high priority.
Hire a Cleaning Crew
If spring-cleaning your website doesn’t fit into your schedule, let us do your dirty work! At myheartcreative, an Oklahoma web design company, we believe in doing more with less. We feel great design should be clean, simple and effective, year-round, and we go to great lengths to make this happen for our clients. If you don’t have the time to keep your site updated regularly, our experienced team would love to help. We can give you a dynamic, cutting-edge design that’ll outshine your competition. We can even take care of your content writing and social media needs. Contact us today to schedule a consultation or click here to read more about us.