How Google’s Updates Affect Search Engine Marketing Oklahoma
To create the best possible search engine experience for its users, Google implements algorithm updates and adjustments throughout the year. These changes are often minor and have little effect on quality websites. However, Google’s more significant updates create noticeable changes to rankings and traffic rates.
While smaller updates may focus on improving results for specific categories of searches, others involve broad improvements to Google searches and rankings as a whole. These more significant updates are called “Core Updates.”
Google’s Latest Algorithm Updates
The most recent core updates are the June 2021 and July 2021 updates. Each of these updates took around two weeks to fully roll out on a global scale. These core updates help ensure that searchers only receive relevant and authoritative content in their search results.
Page Experience Update
Following the June updates, Google released its Spam Update to increase search function safety. Through this, content from deceptive scam websites and spam websites are filtered out of search results. Instead, quality websites will receive a boost in search engine rankings.
Google’s Past Core Updates
Looking at the priorities of past Google algorithm updates can help you prepare for future ones. Google released three core updates in 2020.
Google increased its focus on promoting content that meets EAT guidelines. This update boosts the rankings for websites with content that shows expertise, authoritativeness, and trustworthiness.
The digital world became more important than ever during the spring of 2020, which is reflected in this update. Google began focusing more on search intent to provide relevant answers to searches effectively.
This core update increased Google’s focus on sharing content that meets EAT guidelines. For successful SEO, your website needs to provide optimized, unique, and informative content.
Preparing Your Oklahoma SEO for Algorithm Updates
Although Google’s algorithm frequently changes, you can still prepare your website for those adjustments. There is a pattern and purpose behind each update. Each algorithm change focuses on sharing accurate information and providing a better user experience.
By starting with good content and a solid SEO strategy, you can stay ahead of the updates. When developing your plan:
- Remember that creating a good user experience is the end goal.
- Create content that engages users at every step of their buying journey.
- Make sure your website is easy to navigate and use a hierarchy that makes sense.
- Incorporate a variety of relevant content, including text, images, videos, and infographics.
- Monitor your website so you can correct minor issues before they become major problems.
There are countless factors to consider to create a successful SEO strategy (including Google’s frequent algorithm updates). Get in touch to see how quality SEO can help your business.