Web Design in Dallas and Your Audience.
The first step to creating an effective Dallas web design is understanding your audience and setting your goals. When you look at your primary audience’s demographics, consider the following:
- Their age
- Their location
- Their education
- Their income level
In addition to who your audience is, you must understand why they will come to your website. What do they need to find?
- Your services
- How to purchase
- Your locations
- How to donate
- A portfolio
- Ways to volunteer
By establishing who your audience is and what they need from your website, your designer will be able to create something that is visually appealing and easy to use.
Effective Website Design Dallas.
An effective web design in Dallas requires careful planning and consideration. Here are a few things that are important for the user experience.
A website needs to be consistent with the company’s brand. This includes the color palette, fonts, images, and other elements that work together to establish your brand in the customer’s eyes. Your brand is how the audience feels about your company and one of the biggest ways to make an impact with your brand is through a strong visual identity. The basis of the identity is your logo. At myheartcreative, we recommend you have a custom logo before creating your website.
An attractive website with poor navigation will not give you the results that you want. Creating your top navigation is a careful balance of easy access and clean design. If you put ten pages in your site’s top navigation, it may look cluttered and confusing. If you only put two of the ten on the top navigation, people will have to look for important pages. The goal is to place the most important pages for visitors in the top navigation.
Call to Action
Accessible calls to action only enhance the user experience. Buttons and icons that link to products, portfolios, donations, or your contact information make moving from one page to another easy. With calls to action, users do not need to scroll through your navigation. Additionally, calls to action guide visitors exactly where you want them to go.
You might not consider content in your design, but it is a significant part of the user experience. Content needs to complete the following for users to engage with your site.
- Be scannable – Visitors should be able to scan a page to find the content that interests them. Headings, columns, and bold text all make a site scannable.
- Tell your story – People want to know why they should trust you. Graphs and statistics do not show who you are the way words will.
- Speak to your audience – Your content should be written for your audience. The tone needs to reflect your message and be written in a way that readers will easily understand.
Naturally, there is more to creating an effective website, but you always need to keep your eye on the user experience. If you have any questions or would like to begin a Dallas web design project, please contact us.