When Should You Plan Your Marketing for the Upcoming Year?

Dec 7, 2021 | Digital Marketing

Strategically researched, designed, and implemented print and digital marketing OKC can help your business grow. Whether in print or online, your content must be current and relevant to grab attention. It must also be informative, useful, and in line with your branding OKC.

Depending on your goal, you may start creating the upcoming year’s marketing plan months in advance. While combining current content with a pre-planned strategy may seem tricky, following these steps will help you balance the two perfectly.



Research is essential to marketing success. If you start by throwing ideas and goals together, the process quickly becomes stressful. Sit back, relax, and start brainstorming.


Know Your Target Audience

To successfully reach your target audience, you have to understand them. Find out:

  • What your target audience likes and dislikes.
  • Where you can reach your audience.
  • Why your audience chooses you instead of your competitors.

Researching these will help you focus your resources in the right direction.


Lessons from Last Year

Look back on your marketing efforts from the previous year:

  • Which efforts were the most successful?
  • Which efforts were the least successful?

Your past successes and missteps can inspire your new plan.


Learn from Other Businesses

Consider some businesses that you like and think back on their marketing efforts. Is there anything that you can adapt to fit your plan? Studying your competitors’ marketing can also inspire you:

  • Are there currently any areas where your target audience is not reached?
  • Do your competitors do anything that you can bring a new perspective to?

Digital Marketing OKC

Setting Your Goal:

For a successful plan, you need a goal. From there, you can focus on digital and print marketing ideas. Examples of marketing goals include:

  • Increase overall sales by X%.
  • Grow your social media following by X%.

The best goals are realistic and time-bound. For example, “create a viral post” may not be realistic for small accounts. A better goal may be “grow your follower count by 10% this year.” While it does not sound as exciting, reaching this realistic goal can give you the boost needed to meet larger goals later.


Room for Flexibility

Not everything will go according to plan, so leave room for flexibility. Occasionally check-in to see where you are in relation to your goals:

  • If you met your goals far ahead of schedule, create new ones.
  • If you are behind schedule, step back and reevaluate your methods.

Leaving room for flexibility will also help balance your current and pre-planned content. Planning out every detail will make you miss out on unique opportunities. Leave room in your schedule to share current content while it is relevant.


Creating Your Print and Digital Marketing OKC:

Content and Branding OKC

Quality content is essential. Everything needs to grab attention in the right way and encourage people to want to learn more. For the best results, your print and digital marketing efforts should fit your branding OKC.


Consider Your Budget

It is important to consider your budget when making your plan. A smaller, high-quality campaign will likely have a stronger effect than a larger campaign with an overstretched budget.


Reaching Your Goal:

While these factors are important, much more goes into successful marketing. You may spend countless hours planning and creating content before implementing it. All of that, plus the work you already do for your business, can become overwhelming. Working with our marketing experts will allow you to focus on your business.

Our team understands the powerful effect that successful marketing can have on your business. That is why we are always ready to help plan and implement creative marketing strategies. Get in touch to learn more.


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