For website design to be effective, it needs to be attractive, user-friendly, and technologically up-to-date. If you launched a web design in Dallas years ago, it might be time for a redesign. Here are a few indications that indicate you are due for an update.
When to Refresh Website Design Dallas.
The Age of Your Website
Generally speaking, a website design should be refreshed at least every five years, if not sooner. There are two reasons for this timeline, changes in design style and technology.
- Outdated design – Like everything else, web design in Dallas will eventually look outdated as trends change. People are more likely to trust and stay on a modern and current website.
- Outdated technology – Technology is constantly changing. Does your CMS support the functionality you need? Is it responsive? If the answer to these questions is no, it is probably time to consider a new website.
You Are Rebranding
If you are considering updating your brand’s visual identity, it is definitely time for a new Dallas web design. Your branding needs to be consistent on everything. From logo and business cards to your website and social media, make sure you update everything when you rebrand. If your branding is not consistent, you risk confusing potential customers.
The Company Has Changed
Many successful businesses survive and thrive in difficult times by being adaptable. Plans and strategies can change over time, and your website should reflect these modifications. For example, a brick-and-mortar store may need to sell items online to remain competitive. A retailer might want to offer ways to customize existing products.
No matter how your business grows, redesigning your website could be the best way to achieve your goals.
The Site Is Not SEO-Friendly
While SEO is separate from Dallas web design, your design does affect how Google ranks your website. Google algorithms are constantly changing, but the focus has recently been on user experience. A disordered and difficult-to-navigate site will diminish the user experience. Not only will it affect your SEO, but it could frustrate your customers. If you have a high bounce rate, the reason could be your design.
At myheartcreative, we always consider the user experience in our design and development. We want every one of our clients to impress their audience.
You Don’t Like It
If you simply don’t like your website, it is time for a change. Perhaps you had to throw up a site to meet a deadline quickly, or you purchased an existing company. You are unlikely to get much out of a website you dislike, no matter the reason. Consider investing in a website that you are proud to show people. You might be surprised by the results.
These are just a few reasons why you should consider refreshing your website design. The simple purpose for creating a new website design is to have the best possible representation of your brand. The myheartcreative team excels at custom website design Dallas and website redesigns. We invite you to reach out and contact us with any questions or get the process started.