BCIA Designs

Nov 18, 2014 | Graphic Design

Designing an annual report and updating a pop up banner design for an international trade organization dedicated to the baby carrier industry.

A collage showing the design work for Baby Carrier Industry Alliance (BCIA) by myheartcreative. The right image shows a close-up of the annual report. The top left image showcases the logo design for BCIA. The bottom left image shows a close-up of the annual report, focusing on the section "On Joining the BCIA."

Background

Baby Carrier Industry Alliance was formed in 2010 as a 501(c)(6) corporation. BCIA promotes standards across their industry, advances educational outreach, participates in research, and helps small businesses comply with standards. BCIA worked with myheartcreative to design their annual report and to improve the look and feel of their various marketing materials.

Work

BCIA’s annual report design needed an updated look, to clearly communicate information from BCIA, and to accommodate advertisements throughout the print piece. The design concept was inspired by the BCIA’s logo icon and their branded colors. These elements were repeated in the report through various layouts. The light, open, and clean feel of the annual report was juxtaposed with two spreads full of color as well as color photos creating an overall visually engaging design from cover to cover.

A BCIA banner was also redesigned to reflect the new style established in the annual report. The new banner is easier to read, brighter, and has a bit of whimsy in the swirling lines that guide the eye and in the illustration near the website address. myheartcreative looks forward to more projects with the BCIA in the future.

A sketch of the outline for the booklet design for BCIA on an iPad. The sketched layout for each page of the booklet design for BCIA on an iPad. A close-up of the BCIA logo on the front cover of the booklet. A close-up of three photos used in the BCIA booklet design. The images are of mothers carrying infants in infant carriers. A close-up of feedback for the BCIA on the booklet.   A close-up of the bottom of the pages of the booklet. There is a multi-colored line of dots that goes across the bottom of each page. Page 5 is shown. A close-up of the page that displays the BCIA's expenses. There are two columns, one with the name of the expensive and the total amount spent on the right. The BCIA logo, address, and phone number shown underneath a father carrying his baby in a baby carrier on the booklet's back cover.   The retractable banner design with the BCIA. The main text on the banner says, "Advancing the well-being, growth, and interests of baby carrier manufacturers, importers, distributors, retailers, and educators."A line-work illustration of a parent holding their baby. The illustration was used on the banner design.

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