Google Algorithm Update December 2022: Link Spam Update

Mar 15, 2023 | SEO

As more companies engage in SEO marketing Dallas, Google has made the user experience a primary focus of its algorithm, and the latest update is no exception. This newest change is targeted at preventing spam.


Digital Marketing Dallas & Google.

Google Updates 2021

Paying attention to Google’s algorithm updates is essential to successful SEO and search engine marketing Dallas campaigns. In 2021, Google launched two care updates focused on ranking relevant and authoritative content. These updates focused on the following:

  • The quality of the content – Content is written for people, not bots.
  • The page experience – The website works on mobile, is easy to navigate, and has an SSL.
  • Reducing spam – Google bots worked to remove spam sites from search results.


Google Update December 2022

In an effort to combat spam, Google created SpamBrain in 2018 to detect spam sites and links. SpamBrain has the ability to evolve and keep up with the changing methods that people use in an attempt to trick the algorithm.

The 2022 update focuses on spam links. These are links that do not fit the context of a web page, blog, forum, or comment. For example, if this blog were to link to a coffee shop, it would be a spam link because it has nothing to do with the topic at hand. Additionally, it disrupts rather than enhances the experience of the user.


Why This Matters.

This update is mainly targeted toward sites that add links to fake domain authority and those that purchase links. However, it can affect everyone’s digital marketing Dallas. Any attempt to shoehorn a link into a website, social media post, etc., can count against you, even if you would not think about it as traditional spam.

For the best SEO marketing Dallas results, always make sure that you prioritize the needs of your site’s visitors while staying aware of the ever-changing Google algorithm. This time-consuming process requires expertise and the ability to focus on each update. However, the results are always worth it. Tactics that took a company to the first page of Google in 2020 will not necessarily work in 2023 without some finesse to work going on behind the scenes. This is why so many companies hire professionals who can stay on top of the best practices for SEO and other digital marketing strategies.


Professional Search Engine Marketing Dallas.

To get the most out of your website and marketing, consider working with an expert in the field. Not only will they know how to prevent your site from declining in search engine rankings with each update to the algorithm, but they will also be able to guide you through using Google AdWords and other strategies such as retargeting and geofencing.

Please do not hesitate to contact us if you have any questions about myheartcreative’s digital marketing campaigns, such as SEO, Google Ads, social media, and more. Our team is ready to take your digital presence to the next level so you can focus on the work within your company.


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