Design determines much of the quality of our everyday existence.
Interior Design
The way an office is designed can have a huge impact on efficiency and therefore profit. An office space should be designed to discourage distractions and encourage creativity and collaboration between workers. This means that foot traffic should be redirected so that it doesn’t interfere with people trying to concentrate, spaces besides the desk and conference room should be available for people to work in, and comfort and aesthetics should be made a high priority. A successfully designed office space incorporates and respects workers’ needs and tendencies. Individual work efficiency also can be bolstered by good design through personal file organization and deskspace design.
Ecommerce Website Design
If a business exists to make money, the most important thing is that people are able to easily buy from you, right? Good design is integral to the process of buying. If your business is a brick-and-mortar store, take the design of the building into account. Notice how customers move throughout the store and design the space so that they can find things and purchase them with ease and minimal frustrations. The same principle applies to online business. User experience design can make the difference between a good and a bad website. Have you thoroughly considered what a buyer is doing and thinking about as they’re making a purchase from your business or contacting you about a deal? Have you made it as easy and simple as possible to buy from and do business with you? Additionally, customer service protocol can be designed just like anything else and it also makes a difference in the success of your business. ‘Mark out’ how you want the customer to act and how your business will treat them and everything becomes easier.
The core of a thoughtfully designed brand is an experience or emotional relationship that one has with the business. ‘Mark out’ clearly to your customers what you can offer and what they can expect from you.
Innovative Design
Innovation is a form of design—it’s finding new solutions to existing problems. Innovation is about betting on what’s probable, not acting on what’s certain. You can use innovation as the basis for a business itself. For example, you could innovate a new app that helps people keep track of their bad habits, which could eventually turn into a business. Or you could innovate new ways of doing business, which may be figuring out a new shipping procedure or a new way to communicate with customers. By innovating you’re going out into the world and ‘marking out’ new solutions and ways of doing things.
It’s an exciting time to be alive. The fate of the world lies in the hands of the designers, creators, producers, and innovators more than ever before. It’s up to us to thoughtfully design our spaces, procedures, brands, and solutions in order to ‘mark out’ a more fulfilling future.
