What Is Brand Identity? And How to Develop a Great One

Nov 7, 2022 | Branding

Dallas design is essential to shaping a positive and successful brand identity. Of course, to design the visual aspects that represent your brand identity, it is necessary to understand some key terminology around branding. The first step is successfully developing your brand and the next step is branding. So what is the difference between brand, branding, and brand identity?

Brand Definition:

Brand is how others view your company, products, services, people, and all that makes you, you.

Step 1 – Who Are You?

The first step in creating a brand’s identity is defining what your brand is. Your brand is not just a product or service. It encompasses so much more. Your brand is your why, mission, values, and brand positioning statement (how you are different from the competition). Once you know what your brand is and how you want people to see you, it will be much easier to create your brand identity with Dallas design.

Branding Definition:

Branding is any action or strategy used to grow the company or organization’s image.

Step 2 – Shape. Build. Grow.

Branding can be tangible or intangible, but overall, branding is all about your efforts towards a chance to reach your goals. Authenticity is key to successful branding awareness and reputation building. A part of your branding and marketing will include your visual identity, sometimes referred to as brand identity.

Brand Identity Definition:

Your brand identity includes the various visual elements of your branding that establish the company’s identity and message to consumers..

Step 3 – Be Seen

Graphic design Dallas such as logo design, print design, website, etc., all serve to develop a brand identity for a company. Creating a successful brand identity takes time and the support of an experienced designer.

Dallas Design & Brand Identity:

Successfully establishing your brand identity requires several steps, but the results are worth doing everything correctly.

Create the Visual Foundation

Your brand identity begins with graphic design Dallas, specifically your logo design. During this phase, you will choose font styles, the form, and shape of your logo, as well as the color palette. All of these elements will serve to create the foundation for your brand identity. The logo will communicate who you are in a single mark.

visual foundation

Different design styles convey their own messages. Colors can create a feeling of trust, comfort, energy, and many other emotions. Additionally, fonts can be classic and upscale, such as a serif font. On the other hand, San serif fonts are more modern or casual. Your designer will work with you to create the ideal logo based on your brand’s message.

Stay Consistent

Once you have your logo, it is important to stay consistent as you move forward and design the rest of your brand’s elements. Your shapes, colors, and fonts should be reflected in every aspect of your marketing. Consistency in your branding makes it easier for people to recognize your brand. It also develops trust with your audience.

Deviating from your brand’s visual identity can cause confusion. For example, if you were to create a postcard with different colors and fonts, your audience would not immediately recognize your brand. Developing a great brand identity requires harmony between each element:

  • Web Design
  • Social Media
  • Business Card
  • Emails
  • Packaging
  • Swag
  • Ads
  • Billboards

Your company should have a clear brand identity on everything the public can see.

Develop Your Brand Identity:

A strong brand identity requires graphic design Dallas. By working with a professional, you will have the guidance and support of an experienced expert. Please contact us if you have any questions about graphic design or our other services. We are here to help you develop a brand with a clear and cohesive identity.


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