What Should a Web Designer Know?

Aug 5, 2021 | Dallas Web Design, Design, Web design

If you are looking for web design in Dallas, you want to make sure that you choose a designer who has the skills you need. Not every designer is capable of creating effective Dallas web design. Here are some things that a good web designer should know.

Basic Dallas Web Design Knowledge is the Foundation.

Principles of Design

An experienced web designer will know the basic principles of design, including emergence, reification, and invariance.

  • Emergence – This is the idea that people view the whole image before looking at individual elements. It is the driving force behind creating a visual hierarchy for a website.
  • Reification – Reification occurs when we fill in missing information about images in our minds. In design, reification means that a picture does not have to be complete to be recognizable, saving space in the design.
  • Invariance – Invariance is how we find differences and similarities. This allows us to design to intentionally draw attention to specific action items.

These are just a few of the basic principles, but it gives you an idea of what a designer should understand.

Composition and Web Design in Dallas requires a Good Layout.

Composition is the way that the parts of design come together. When the composition is done well, a website is attractive, well-balanced, and easy for users to navigate. For example, the hierarchy of a website is essential for effective Dallas web design. The layout and organization of information should draw visitors to areas on the page in a natural and engaging way. Here are a few more examples of composition elements.


The typography on a website contributes to the look and feel of the company brand. For example, a serif may give a more classic and upscale feel than a san serif. Typography also helps develop the visual hierarchy with headings, size, bold, italics, and bullets.

web design in Dallas


An experienced designer will use color strategically. First, the colors on a website should typically remain within the brand’s palette. A well-done logo will have a palette with more than one color to use in other designs. A more intense pop of color will showcase important areas of the website and create visual interest than soft, muted colors. Using both together helps develop the website’s user experience.

The End Product.

A website design needs to be both functional and aesthetically pleasing on every device, particularly when you consider how many people use mobile devices. If a website looks great on a desktop but not a phone, you risk alienating people. This is why you want to work with a designer who understands responsive design. When a design is responsive, it will stack on a mobile device neatly while maintaining an effective visual display and creating a professional look and feel.

Naturally, a good designer will also need to understand the content management system being used. Each CMS is unique, and knowing how it operates will improve the quality of the website.

Of course, this is a very brief overview of information. After all, web designers study and train for years to become proficient at their craft. If you are interested in Dallas web design or any of our other services, please reach out. Our team would be happy to create your ideal website.


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