myheartcreative has designed quite a few websites over the years, and a common question people ask is, “Why should I blog?”.
As an experienced Oklahoma web design studio, we make it our mission to arm clients with the knowledge they need to get the most out of their websites. We understand that entrepreneurs and nonprofit CEOs have hectic schedules. To them, a blog may seem like an extra chore that is not worth the investment of their time and energy. In reality, blogging is a great way to connect with people, grow your audience, and improve your SEO, which is why our Webvis CMS makes blogging as simple as possible.
Reasons to Blog
A website is absolutely necessary to reach clients and customers. A blog, however, will take your relationship with them to the next level. It is a platform where you can share information, give updates, and let people get to know you. Blogging creates a personal connection, which builds trust with your audience.
It is incredible how much of an impact blogs have on people. In fact, a report in 2015 stated that the public ranks blogs fifth in a list of the most trustworthy online resources. People choose to read blogs, and they are more likely to do so when they feel like they connect with the blogger. Along with trust, blogs help you demonstrate expertise in your field. Showcasing knowledge allows people to view you as an authority, making them more likely to seek you out when they have problems or questions.
Keeping up with a blog is also a great way to advertise. In a 2017 survey of marketers, 52% revealed that blogging was their most important content marketing strategy for two reasons. First, people are more likely to click a link to a blog than they are to a dated banner ad. Additionally, when a blog post is useful and engaging, your audience is likely to share it with others.
Remember that blog posts can go viral, and professional bloggers manage to generate income with a loyal following. If you want to grow your audience, blogging is an efficient and cost-effective way to help build awareness of your brand and the value that it brings.
Search engine optimization (SEO) determines where a website ranks when people search for different keywords. Blogs help naturally grow the number of scannable pages on your site. Blogging also has other significant advantages, which is why it is a part of
myheartcreative’s Oklahoma SEO services.
- It provides opportunities to add more keywords.
- It statistically increases inbound links by 97%.
- It allows you to create internal links.
- It keeps your content fresh and searchable.
Now that you know how useful blogs are, I need to point out that blogging is a commitment. To be successful, you need to write what your target audience finds relevant. Additionally, make sure that you write the best content possible. It does not have to be perfect, but it is a good idea to create more than one draft. If you find the writing process intimidating, you can always get help, such as our content support video.